Incorporated in December 2015 and converted to a public limited company in March 2025, Dudani Retail sells women's ethnic wear under the Divena brand, working mainly in pure cotton and viscose rayon. The range covers kurtis, kurta sets, gowns, nightwear, suit sets and sharara sets, combining traditional Rajasthani design with contemporary styling. Based in Jaipur, the brand has more than five years in the segment and offers over a hundred products through major e-commerce platforms including Amazon, along with quick-commerce channels and its own online presence.

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